MKT DB1 Essay Example | Topics and Well Written Essays - 500 words

MKT DB1 - Essay Example One of the functions of the marketers drawn from these departments is to help customers and potential customers know about the product. This paper will discuss the role of a marketer in light of helping customers and potential customers know about the product. Helping customers is one of the major roles of a marketer in today’s business. In this regard, a marketer ensures that the existing and potential customers of the organization understand the product they are buying by demonstrating to them why they need to buy the product. It starts by identifying the needs of these customers and developing a marketing strategy that is most suitable in meeting the needs and wants of these customers. To be able to meet the needs of these customers, a marketer must come up with an appropriate marketing mix. This entails developing products to satisfy their needs, charge the right price, makes goods available at the right place and use promotion as a means of making known the existence of the products. For instance, the marketer must ensure that the company’s products meet the needs of the customers. This implies that the marketer must ensure that the product offered to the customers is of the right quality, quantity and branding as this will make customers identify with the product and the business easily (Pride and Ferrell, 2006). Promotion is another element of the marketing mix that marketers may use to create an awareness of the company’s products to its customers. For customers who can be reached directly through face to face communication, it will be very advisable that the marketer does this as this gives an opportunity to explain to the customers every aspect of the company’s product, location of the company and the reasons why they should purchase the products(Pride and Ferrell, 2006). Branding is also a marketing tool use in marketing products. This is because branding creates a distinctive image and

Mary Shellys Frankenstein Essay Example for Free

Mary Shellys Frankenstein Essay In Chapter 5, Frankenstein brings the monster to life. Shelly uses a typical gothic method of mimicking Frankensteins disgust for the creature with weather, the dreary night of November. Frankenstein is appalled at his creation despite that the monsters limbs were in proportion and he had selected his features as beautiful. Frankenstein then describes the creature in such a way that the reader learns that although Frankenstein attempted to create beauty but is faced with the disgusting looks of the creature. his hair was of lustrous black, and flowing; his teeth of pearly whiteness; but these luxuriances only formed a more horrid contrast with his shrivelled complexion and straight black lips. Shelly uses an ironic contrast of life and death in describing the monster, using elements like yellow skin which is relevant to a new born baby with jaundice and straight black lips, which is relevant to a dead body. She also uses descriptions like shrivelled complexion which is relevant to both a baby and a corpse. The creature also reacts to life as a new born baby does. It breathed hard, and a convulsive motion agitated its limbs. This contrast is effective in showing the reader the irony in the fact that new life is given to parts of the dead. Shelly effectively describes the creature with enough detail to allow the reader to interpret the creatures appearance individually and also empathise with Frankenstein. Frankenstein has been disillusioned whilst creating the monster, but when it becomes alive, he is faced with its ugliness and abandons him. This is not an example of unconditional love and links in with Elizabeths arrival into the Frankenstein family. Oh! No mortal could support the horror of that countenance. A mummy again endued with animation could not be more hideous as that wretch. The memory of the shock of the monsters looks is very powerful to Frankenstein and Shelly portrays this by using words like Oh! when Frankenstein is telling Walton his story. Frankenstein has a dream after creating his monster in which, as he kisses Elizabeth, she turns into the corpse of his dead mother. I embraced her, but as I imprinted the first kiss on her lips, they became livid with the hue of death. I thought I held the corpse of my dead mother. This dream shows that Frankenstein has subconscious fears of harm coming to his family, which does actually happen later on in the novel. The dream is an effective example of foreshadowing, another typical gothic technique effectively used by Shelly. The reader could also interpret that the dream foreshadows Frankensteins fears of creating the monster a wife. It presents the idea that although Frankenstein first thinks that building a companion for the monster will keep his family safe, the consequences could be much worse if he does as it is possible that the creatures will breed. The monster is not reunited with its creator until several months later, where he tells Frankenstein of the hardships of life he has endured as an abandoned and disfigured child. Father and son meet in the mountains; this location could be interpreted as an effort by Shelley to use the mountains symbolically, showing Frankensteins guilt for abandoning his child or as the towering glaciers threatening Frankenstein; telling him that nature is not to be toyed with by man. The creature learns that humans should have families by reading a book that he finds whilst living near the French family he grows to love. He meets a blind man from the family who treats him with kindness, but when the rest of the family see him, they drive him from their cottage with stones. This teaches the monster that people hate him for his ugliness and therefore develops a hatred for his creator for making him so ugly. Upon meeting Frankenstein, the creature makes a direct relationship between the bad parenting and upbringing he endures with his own desire to harm others when he claims misery made me a fiend. Shelley uses this line as a blatant point that bad parenting will result in evil.

Computer Education Should Be Compulsory :: Argumentative Persuasive Technology Education

Students spend five years at high school learning many things, but how much of what they learn is really useful? For example, many students forget a lot of what they learn about history and calculus because they have no practical use for what they have learned. Computers, however, are now a part of our everyday lives. Therefore, students should be required to learn how to use computers because they will benefit in both their personal and professional life. In particular, learning about computers can help you to organize you finances better, to gather information easily, and to enjoy a variety of recreation activities. (103) For both personal and professional needs, a computer is of great help in taking care of financial matters. One way that computers help is in paying bills. Almost all bills, such as electric and telephone bills for the home, credit card payments, and installments on a car can be paid using a computer. Of course, one needs Internet access for this. Another financial convenience offered by computers is paying for purchases. In a similar way to paying bills, purchases can be ordered and paid for using the Internet and a credit card number. Then the item purchased can be delivered directly to your front door. Finally, a student at university, or someone who has graduated from high school, can take care of banking by computer over the Internet. In this case, one can transfer money from one bank account to another without going to the bank, sending a fax, or even making a telephone call. (155)

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On BBC documentary called Seven Ages of Britain, which was hosted by David Dimbleby, one of the most famous contemporary artists, Damien Hirst, was once asked that did he pay for all the diamonds to make For the Love of God (2007, figure 1), which is so called as the diamond skull because it is made of a plenty of diamonds. Hirst answered that artists used what around him or her, and money was around him. Therefore, he thought that what he could do with money, and he could do something amazing with them. Consequently, he created For the Love God. What should be spotlighted is the point that an artist creates his or her works with materials, which are around them. As Damien Hirst said that money was around him, money was around people in the world whether the amount of money is great or humble. In short, money is one thing that people, including artists, could easily find in their routine life. Therefore, there has been a possibility that artists could try to create his or her works with money. Or at least, some artists see money as their potential art medium. There are several artists who actually tried to make his or her works with money. It is not saying that artists make money by their works, or artists make their works with supporting of their rich patrons. Also, it is not saying that artists design the currency. However, artists who create his or her works with money are artists who are using actual money as their medium in this paper. Furthermore, those art works, which are using money as their important medium, would be called as ‘money art’ in this paper. In short, there are some artists internationally who create money art; for example, Andrà © Levy, Justin Smith, Hasegawa Yosuke, and so on. Among money art artists, I wo... ...ously representing the real world. He uses various banknotes form other counties. For example, he uses U.S. dollars ($), British pounds ( £), Japanese yens ( ¥), Korean wons (â‚ ©), European euros (â‚ ¬), and so on. These currencies are representing their countries. He does not cover their nationalities, so it is possible to say his works are representing their nationalities. Also, the currency represents economy and politic. Even though he tried to cover money’s economical value, it is impossible to remove its value as economical index because it is money. Also, most of figures portrayed on money are political figures of their country. Therefore, money is a metaphor of one nation’s political and economic status. Hasegawa Yosuke illustrates Globalization of today’s world by putting his moneygami together. Shortly, his money origami works are representing the real world.

MEG: A comparison with Other Functional Neuroimaging Techniques

Understanding is important to development of more complex procedure and ensuring efficiency in any area of operations. One of the tools used to develop a proper understanding and therefore diagnosis of a situation is the image of the situation. Sciences, technology, medicine and engineering all need images to be able to develop structures and operate efficiently. In neuroscience, the development of an image of inner brain tissues is important to developing an understanding of a situation as it really is and therefore coming up with proper diagnostic and management approaches that will ensure the situation is addressed as it should. Life being what it is there are a number of choices that can be made in the approach that will be used for imaging. Each of these approaches has significant advantage and disadvantages and an understanding of the differences is important in making a decision on which one is best applicable depending on the parameters that define a condition (Kretschmann,& Weinrich, 2003). MEG is one of the most common imaging techniques and the development of an understanding of the differences that it exhibits relative to others is important to its use. Advantages. Magnetoencephalography (MEG) implements a system where magnetic fields are produced by the aid of electric activity in the brain through use of highly sensitive devices. MEG which is common in research situation and clinical settings is one of the most commonly used approaches to neuroimaging. Surgeons have especially found MEG important in localising pathologies and researchers have used it in determining the various functions of parts of the brain, neurofeedback and in many other activities relating to the central nervous system. Many of the advantages of MEG are a result of its nature and principles that it applies in operations. Compared to functional imaging techniques like EEG, IMG has a number of key features that makes it more desirable; these are often considered in determining what neuroimaging technique will be applicable in either research or clinical situations (Holodny, 2008). MEG implements a system where the functions of the brain are directly measured. The main reason as to why imaging is necessary is to ensure a proper understanding of the state that the brain is and getting direct measures of the function is important and reduces the chance of error. Functional approaches like fMRI and SPECT use what can be best describes as functional measures to determine the state that the brain is in. Functional approaches which use variables that depict brain metabolisms to determine the functioning of the brain can be quite misleading for there are a number of variables that will have to be considered under such approaches. Moreover, errors can occur in translation of the metabolism variables to those that depict the state of the brain (Hillary,& DeLuca, 2007). When developing an image the clarity of the image that will be developed is important. In neuroscience and many other areas where imaging has to be done in an environment that is highly controlled the ability to develop clear temporal images is important (Anschel, Mazumdar,& Romanelli, 2007). This is due to the nature of the brain which requires low exposure to external activities and thus the idea of testing or imaging is in fact risky to the brain. MEG is considered to be an approach that has one of the highest temporal resolution. Events that have a time scale of milliseconds can be resolved accurately. Functional approaches like SPECT have much longer time scales and therefore the resolution of activities and development of a clear picture of the state that the brain is in is not as easy in such methods. It is worth noting that the brain being the centre of the nervous system is important and has a number of activities or events that occur within any given instant. The high resolution provided by MEG comes in handy and is important in capturing such events is therefore a better diagnostic tool in assessing the functionality of the brain inn consideration of the nature of the brain. In addition to the excellent temporal resolution, MEG has high levels of spatial resolution in that sources or objects can be located with millimetre precision. The brain is a small organ and it is one of the busiest in the human person. Information about the brain should be clear and precise; the high levels of precision that MEG has comes in handy and is important in coming up with clear accurate information on the performance of the brain. Neuroimaging is considered one of the most frightening event by people outside the medical fraternity. One reason as to why this is so is the invasive techniques used by functional imaging approaches. Isotopes and exposure to ray and magnetic field are used in other functional approaches and this is not only scary but also increases the health risks associated with neuroimaging and reduces the frequency of imaging allowed. MEG is unlike these functional techniques in this aspect in that EMG employs a system that is non-invasive. These property gives it an edge over other sin that it is even possible for children and infants to be studied repeatedly. Experts in neuroimaging and science are of the view that the reason as to why MEG has been widely adopted is its ability to be used alongside other approaches as it adds on to the picture to develop a clear understanding of the brain (Martin,& Caramazza, 2003). While no one can dispute this fact practical application of MEG is quite easy as compared to functional approaches which could have also played a role in its development. Technology and the employment of aid in imaging are aimed at easing understanding of the brain functionalities (Gazzaniga, & Bizzi, 2004). The ease that comes with the use of MEG is important and could be an avenue through which future generations use to reduce the complexity that neuroscience as a discipline has traditionally been linked with. The approach implemented by MEG makes it possible for its application in a variety of brain imaging processes. Sensory, language and memory cortex can all be imaged by use of MEG. An approach that is adaptable to multiple conditions is far much better that the ones that display low level of adaptability. This ability reduces the need to conduct multiple tests on individuals and therefore reduces the risk in imaging and costs in terms of finances and time associated with repainting imaging. The modern society is highly health conscious and the risks that come with functional approaches and the invasive mechanism that they employ make them undesirable. Moreover, there is increase in the need for multiple brain testing due to an unexplained increase in the number of mental and neurological cases. Cancer is fast becoming a threat and one would rather implement a system that does not pose any risk of cancer if there is an alternative. Put plainly, MEG would be the method of choice against any functional approach in consideration of the mechanism employed and risk posed. The fact that MEG affords high levels of clarity without being invasive gives it an advantage over the most commonly employed functional approach, EMG which has the con of being invasive. It is worth noting that the levels of clarity that the two approaches attain are comparable. Disadvantages MEG despite all the pros associated with its use has a number disadvantages that may make its use undesirable. Just like the advantages, the cons are resultant from the nature of mechanisms that MEG employs and are therefore internal to MEG as an approach to neuroimaging. These cons may affect the effectiveness of the approach and even increase the associated costs which may make it undesirable. A key drawback in use of MEG stems from the fact that the signals that depict the state of the brain are small and are in a magnitude order that is smaller than typical signal in a clinical environment. It is highly probable that the normal clinic environment may obscure the signals thus most MEG systems employ a shielding to deal with the interference. This is an additional cost that comes on top of installation costs. The cost of shielding and installation makes MEG one of the costly approach to imaging. Anyone who has ever been involved with a medical case that involved the brain will always remember the ordeal due to its nature and cost. The cost of neurological care is high and the employment of costly approaches definitely has a bearing on this cost. In addition, the fact that there is risk of interference by outside forces calls for proper assessment of the environment and continued assessment to ensure accuracy of findings by monitoring interference. Such costs are undesirable in the modern context of healthcare where cost of provision is high due to the high costs of operations. The brain being the centre of the nervous system engages in nearly all kinds of activities. Being a living organ, the brain metabolism is a variable that must be considered in any approach that seeks to determine the state that a brain is in. No full analysis or imaging of the brain can be done without considering its metabolic activity for it has a bearing on the state that brain is in. MEG employs a system that ensures direct measures of the brain activity and disregards any metabolic activity. This reduces the robustness of information that can be obtained by employment of this approach. Diagnosis of any clinical case and ones that involve the physiology of organs often take on an approach where direct measures and rate of metabolism are all determined and analysed (Barkovich, 2005). This is not the case in the implementation of MEG. MEG is more technical than functional approaches, there is therefore need for neuroscientists and technicians to master the internal workings of the machine that provide them with MEG functionalities. In addition to the cost that maintenance of the system has, it puts pressure on the technicians to learn more on the system and this could temporarily infringe on their performance as professionals. This also puts the assessment and imaging at risk of wrong results due to errors arising from hardware or technological failure. In its common application, MEG is used in association with other functional approaches. This is because of its failure to put into consideration the metabolic aspect on physiological assessment. Direct readings are a result of underlying metabolic activities and an understanding of both leads to development of robust analysis. When implemented with other functional approaches, MEG is employed as a secondary approach that brushes on findings from the functional approaches. Despite all its advantages, MEG cannot be used as a standalone approach to neuroimaging where a complete analysis of a condition is required. This is a disadvantage that reduces its effectiveness in application to medical conditions where there is no need for direct readings. Conclusion MEG has clear advantages and disadvantages. Its advantages provide it with high levels of adaptability, accuracy, precision and reduction of risk. All these are important if it is considered that any blunder in analysing the brain could lead to loss of life. The sensitiveness of the brain calls for approaches that are less risky and accurate. On the contrary, the disadvantages which include high cost of implementation; the fact that it cannot be implemented alone and its disregarding brain metabolism have a direct bearing on its advantages. The advantages are realisable but they have to be achieved at a cost which may be high for the ordinary person though a full analysis must often involve functional approaches. Despite this clear reduction in the impact of the advantages, the inclusion of functional approaches results in a robust analysis and a more serious approach to provision of healthcare services which is worth far much more than the cost involved.

Indiana Jones Knowledge Issues Essays

Indiana Jones Knowledge Issues Essays Indiana Jones Knowledge Issues Paper Indiana Jones Knowledge Issues Paper How did Indiana Jones and his father, Dr. Henry Jones Sr. , differ in their ways of accumulating knowledge in Indiana Jones and the Last Crusade? Both Indiana Jones, Indy, and his father Dr. Henry Jones Sr. , have one common goal of finding the ultimate truth and in this case that being the Holy Grail. Though both have the same objective in mind, they approach this objective in two different ways. Indy uses reason, logic, and emotion while his father uses faith and emotion. Indy represents the new, modern scientific portion of society while this father still reverts to the old methods of faith and emotion. Throughout the movie, Indy uses reason to justify his actions which changes when his father is kidnapped which then adds emotion to the equation. The knowledge that both Indy and his father are trying to attain is the location of the Holy Grail. Indys father is very religious and has been throughout his lifetime whereas Indy has modernized and become one that uses his own reasoning to rationalize his expeditions. Indiana Jones approaches finding truth throughout the movie different to that of his father. In the first scene of the movie, Indy is seen trying to play hero as he steals the Cross of Coronado from grave robbers since he believed this special artifact should be in a museum. After stealing this he runs straight home to his father who instead of giving time to Indy, continues his religious research. The grave robbers tell the police that Indy is the thief therefore Indy must return the Cross of Coronado to the grave robbers. , Indy is on the boat that holds the Cross of Coronado and wins it back in a big storm. He then donates the Cross of Coronado to his friends museum, Marcus Brody. Indys perseverance is driven by his reason and logic in this instant. He truly believes that since the Cross of Coronado is an ancient artifact, it should belong to society thus be put in a museum for everyone to own/see. He fights the grave robbers for this because his reasoning and logic allows him to become emotional about finding the truth, in case which is the Cross of Coronado. Later on in the book, Indiana Jones is told his father disappeared therefore his emotion forces him to go on a quest to find his father. His emotion coupled with logic and reason leads him to his fathers location. Indys logic is shown as he reads his fathers diary which helps Indy guide himself to his father. His emotion is clearly illuminated when he invades the Nazi rally to capture his father instead of devising a plan that would provide more safety for both he and his father. Towards the very end of the movie, Indiana Jones must combine faith and emotion to save his father. This is exhibited when Walter Donovan shoots his father, therefore forcing Indy to retrieve the Holy Grail in order to save his father. Once of the obstacles that Indy must overcome in order to reach the Holy Grail is walking on an invisible bridge, which tests his faith. After he saves his father, Indy again shows his reason and logic as instead of reaching for the Holy Grail and risking his own life, he lets the Holy Grail go and saves himself along with his father and Marcus Brody. Indiana Jones exhibits reason, logic, and faith when achieving and attaining truth which in the movie is the Cross of Coronado and the Holy Grail. Indys father on the other hand, is a firm believer in faith therefore uses faith and emotion to achieve the truth in relation to him. In the beginning of the movie, Dr. Jones Sr. s faith is demonstrated when Indy come to show his father the Cross of Coronado and his father will not speak to Indy because he is drawing religious figures and symbols in his diary which is his main source of knowledge for the rest of the movie. This scene where Dr. Jones Sr. is drawing religious symbols in his diary shows his devotion to faith and scholarly personality. Once Indy searches for his father, the diary serves as the most important tool because it contains a map with which Indy finds his father and then also contains the three secrets to finding the Holy Grail. Dr. Jones Sr. s primary reason for finding the Holy Grail was based on his religious faith. The intelligence of Indys father is solely based on his religious faith which is then communicated in his diary. Another major way of knowing that Indys father uses is language, may it be images, symbols, and words, which is shown in his diary. He combines his faith and language to create a diary with the answers that Indiana Jones needs to find his father and the Holy Grail. The emotion of Dr. Jones Sr. enters the movie when he is held hostage by the Nazis. His hatred of the Nazis makes him want to find the Holy Grail faster before the Nazis. He couples his emotion with faith in order to guide his son to finding the Holy Grail and saving his life. The differing ways in accumulating the truth for Indiana Jones and his father exhibit the idea that one can come to the same conclusion while taking different paths. Dr. Jones Sr. took the conventional path to finding the Holy Grail while Indiana Jones took the new innovative way of thinking to find the Holy Grail in addition to his fathers guidance.

Vanity Fair by William Thackeray Essays

Vanity Fair by William Thackeray Essays Vanity Fair by William Thackeray Essay Vanity Fair by William Thackeray Essay Essay Topic: Literature This extract from Vanity Fair by William Thackeray follows the interaction of several characters, namely, Mr Sedley, Miss Rebecca and Miss Amelia, where the attention is focused on Mr Sedleys hesitation. Several characteristics of this passage are how the author has portrayed society, the way in which the author has expressed his characters, and the stylistic techniques of his writing. In this extract, Thackeray has used recollection and the surroundings to depict society. When Miss Rebecca began to ask questions about India, Mr Sedley replied and recounted all his memories. Through his recollection, we are able to gain an impression of what society was like due to his experiences. We are given the notion that Mr Sedley is part of the wealthy class due to his travel to India, Miss Rebecca asked him a great number of questions about India, which gave him an opportunity of narrating many interesting anecdotes about that country and himself, as at that time (the book was written in 1847) travel was very expensive and not many could afford that luxury. He goes on further to mention, the balls at Government House, which also further suggest that he is part of this affluent class as he is able to attend them. The manner in which he describes his experiences of India, and subject choices he chose to tell were also superficial. He illustrates his experiences in a very barbaric and shallow manner, which adds to our impression of his social class. Even the manner in which Miss Rebecca replies and where she laughs at, or comments upon, could all be considered conventions of the wealthy upper class. Descriptions of their clothing, and their activities that they engage in, all reflect their society, such as when Mr Sedley was, pulling up his shirt-collars, and when Miss Rebecca was knitting the green silk purse. Also, when some song which was performed in the other room came to an end, and caused him to hear his own voice so distinctly that he stopped, is an example of a characteristic of their society. Music was considered leisure and entertainment, and this was a frequent occurrence within their life. The way in which Thackery has expressed his characters is also a characteristic of this passage. In this passage, Mr Sedley is shown as a timid person. However, for a brief moment, due to Miss Rebecca, he is no longer timid and hesitant, but talkative and brimming with confidence. The author has portrayed Mr Sedley as a stereotypical quiet character who cannot hold a conversation with the opposite sex, until Miss Rebecca comes along. We notice in the first line that, almost for the first time in his life, Mr Sedley found himself talking, without the least timidity or hesitation, and again several times throughout the passage, and as he talked on, he grew quite bold, and actually had the audacity to ask Miss Rebecca for whom she was knitting the green silk purse? And if we still were not sure what sort of person he was, the author has used other characters to emphasise Mr Sedleys character, through Mr Osborne and Miss Amelia, Did you ever hear anything like your brothers eloquence? Why, your friend has worked miracles. The author has also suggested that Mr Sedley is a man who is easily swept up into dreams, and easily jolted out of them, when he boasts about his bravado about facing dangerous animals, and when hes jolted out of his reverie when the music stopped. And in the author presenting another side of Mr Sedley (the talkative side, as opposed to the quiet side), it also casts a light on Miss Amelia, who is the person responsible for showing the talkative side. We see Miss Rebecca as a lovely lady, who is talkative, willing to listen and easy to talk to, from her interactions with Mr Sedley and comments made by the other characters. In talking to Mr Sedley, it has reflected back upon her good qualities, as people generally like to talk to outgoing people, not timid people, and this good view we have of her is further reinforced by Mr Osbourne, Why, your friend has worked miracles. In displaying a character, he has also shown another characters qualities and also through the interaction between them. Much of the narrative technique is a characteristic of this extract. The author has used long sentences, which allow him to elaborate upon the scene at hand, and also reflects upon their society. Another technique he employs is constant sign posting. He signals what is to come, and this is done with every new idea or aspect, Sedley was going to make one of the most eloquent speeches possible. In doing this, it lacks the surprise; however, it reflects the society at the time, where everything was anticipated. Another characteristic of this extract is the authorial intrusion. Thackery lets the scene play out, then he adds in his authorial intrusion which is written in such a manner that it seems like common knowledge but really are his opinions. This is quite notable at the end of the extract, For the affection of young ladies is of rapid growth as Jacks bean stalk, and reaches up to the sky in a night. In this extract from Vanity Fair by Thackeray, there are various noteworthy aspects of this passage. They are how the author has portrayed society, the way in which the author has expressed his characters, and the stylistic techniques of his writing.